Brand Growth Partner — Unloq

M Soumya Shri
builds partnerships, then builds the tools to run them.

Strategic Partnerships, Business Development & Account Management professional who has scaled enterprise ecosystems from 1 to 250+ brands — and along the way, taught herself to ship the internal tools her teams actually needed.

Six years across Unloq, POPTech (acquired by Razorpay), Sonata Software and Bharti Airtel, closing enterprise deals, building partnership functions from zero, and automating the manual work that used to eat the week.

Soumya.tyko@gmail.com LinkedIn See what I've built ↓
0Partner brands scaled at Unloq
₹0Commercial pipeline built
60–70%Outreach-to-partnership conversion
0Revenue growth, POPTech loyalty biz
0D2C brands onboarded
0FY21–22 revenue target, Airtel
01

Experience

Five roles, one throughline — build the partnership function, then make it scale.

Unloq (Catagrowth Technologies) Jun 2025 — Present

Brand Growth Partner

  • Joined when the platform had one partner brand; scaled the ecosystem to 250+, leading 90%+ of all brand onboardings.
  • Built and managed a ₹100+ crore commercial partnership pipeline across enterprise outreach and strategic alliances.
  • Built relationships with Founders, D2C, Marketing, Finance and Business heads at Bombay Shaving Company, The Man Company, GIVA, Palmonas, Blissclub, Hyuga Life, Alpha Coach, Redcliffe Labs, TripXOXO and others.
  • Owned the full enterprise sales cycle for 30+ accounts — prospecting through contract execution with Legal, launch and post-launch growth.
  • Achieved a 60–70% outreach-to-partnership conversion rate through consultative, solution-led selling.
  • Designed onboarding workflows and account-management practices that standardized the Brand Partnerships function.
  • Partnered with Product & Engineering on Shopify integration requirements, cutting partner go-live time from 3 days to 1.
  • Advised enterprise brands on reallocating performance-marketing budget toward segmented cross-brand campaigns.
POPTech Growth (acquired by Razorpay) Jan 2024 — Jun 2025

Assistant Manager — Coalition & Partnerships

  • Onboarded 200+ D2C brands — including Bombay Shaving Co, Wellversed, UrbanGabru, Supply6, Indus Valley — via tailored pitches and founder/KDM outreach on LinkedIn; D2C mixers converted into 20+ acquisitions.
  • Built ecosystem partnerships with GoKwik, Shiprocket, Razorpay and Business on Bot, contributing to 50+ additional brand onboardings.
  • Owned LinkedIn content strategy for the loyalty business, reaching a 70:30 inbound-to-outbound lead ratio and 400% revenue growth.
  • Spearheaded VIP membership and basket-building features, and integrated Kwikchat and Judge.me to lift LTV and switching costs.
Sonata Software Ltd Jan 2023 — Dec 2023

Inside Sales Account Manager — Enterprise Child Accounts (Microsoft)

  • Mapped subsidiaries of key accounts — RIL, Aditya Birla Group, Tata Group — and engaged directly with CXOs and C-suite IT decision-makers identified using Lusha and Apollo.ai.
  • Analyzed clients' IT spend and tech stack to surface upsell opportunities across Microsoft 365, Copilot, Azure and Power BI.
  • Generated 50+ qualified leads via cold calls and targeted campaigns, coordinating with Microsoft EC for onboarding.
Bharti Airtel Ltd Mar 2022 — Dec 2023

Key Account Manager — Mid Market

  • Owned P&L, order booking, revenue and value creation for a portfolio of State and National Medium Enterprise clients across Manufacturing, IT/ITeS, Retail and Professional Services, including Brigade Group, T-Systems, Radisys, Netgear, Fortis Healthcare and others.
  • Engaged CXOs and business heads directly, aligning Airtel's solution portfolio with client priorities to drive multi-year commercial relationships.
  • Drove incremental sales across Connectivity, IT Infrastructure, IoT, SD-WAN, Cybersecurity, CPaaS, Data Centre, Cloud and Mobility, achieving 105% of the FY21–22 revenue target and generating ₹5M+ in new order bookings.
  • Converted 15 of 40 zero-order accounts into consistent revenue generators for the KK Circle.
Bharti Airtel Ltd Mar 2020 — Mar 2022

Account Manager — SMB

  • Served as single point of contact for CEOs, CXOs and coordinators across an assigned territory, presenting Bharti Airtel's full solution portfolio alongside channel partners.
  • Executed a geo-fenced go-to-market strategy, onboarding 50+ new accounts and growing revenue through new product penetration, upselling, cross-selling and resolving key customer pain points.
  • Designed and executed a COVID-19 lockdown continuity plan, proactively offering WFH solutions across Broadband, SD-WAN and CPaaS to support seamless remote operations.
  • Consistently overachieved monthly, quarterly and yearly targets; recognized as one of the top performers in India and promoted to Key Account Manager, Mid Market.
02

Builder

Tools built to fix problems inside my own workflow — with Emergent and Claude.

Partnerships work generates the same manual bottlenecks over and over: banners that need making, brand pages that quietly break, outreach that eats the whole afternoon. Rather than wait on a roadmap, I built small tools to close the gaps myself.

Built with Emergent Live

AutoBanner Hub

Give it any brand's website URL and it captures the brand's visual essence — colors, tone, imagery — to auto-generate marketing banners, no designer brief required.

In production use at Unloq for marketing assets and thank-you page banners across partner brands.

Visit auto-banner-hub-1.emergent.host ↗
Built with Emergent Live

ShopWatcher

Tracks Shopify theme changes across partner brand storefronts automatically — no more manually checking each brand for edits.

An undetected theme change can silently break embedded partner code or hide widgets from the front end. ShopWatcher catches it before it costs a brand relationship.

Visit shopwatcher.preview.emergentagent.com ↗
Built with Claude Internal script

WhatsApp Outreach Automation

A Python workflow, built with Claude, that turns a spreadsheet into a stack of ready-to-send WhatsApp messages — cutting cold outreach from a manual, hours-long task to a few minutes of review.

Fill Excel: number, name, message → Run script → Messages auto-drafted per contact → Review & send

Replaced manual cold-reachout typing entirely — freed up hours per week for higher-value partnership work.

03

Education & Achievements

Formal training, and the moments that marked the way.

Education

The VC Fellowship — VC Fellow

2025

Indian Institute of Management Indore

Advance Programme in Corporate Strategy & Leadership — 2024

GEMS B School

Integrated BBA + MBA, International Business — 2021

Achievements

”

Among the first 3 of 1,500 Account Managers promoted to Key Account Manager at Bharti Airtel for exceeding KPIs.

”

Awarded POPStar at POPTech for outstanding performance and enterprise-first thinking.

04

Investment & Market Research

Independent research and investment analysis work.

Business Model Analysis, Aggregator Sites

A detailed analysis of aggregator business models: structure, revenue streams, scalability and key growth metrics, financial roadmap, industry-specific applications and operational risks. Examines platform suitability across sectors and outlines strategies for sustainable growth and risk mitigation.

Read the document ↗

Calligo Technologies Investment Memo (Deep Tech)

An investment memo on Calligo Technologies, a Bengaluru-based deep-tech startup building India's first indigenous POSIT-enabled RISC-V AI acceleration platform for AI and HPC workloads. Evaluates business model, product architecture, market opportunity, competitive landscape, go-to-market strategy, financial projections, management team and investment potential, including risks, valuation, exit opportunities and a final investment recommendation.

Read the memo ↗